The festive season in India is just around the corner, and it’s time for marketers to gear up and embrace the evolving landscape of consumer behavior for festive season marketing in India. In this blog post, we’ll delve into key insights from recent surveys and industry experts, shedding light on how Indian consumers are approaching both online and offline shopping during this festive period.
Mobile-First Shopping and Increased Online Budgets:
According to a survey by mobile marketing platform InMobi, nearly four out of every five consumers plan to do their festive shopping via smartphones. This statistic underscores the importance of adopting a mobile-first approach in your marketing strategies. Ensuring that your website and advertising are mobile-friendly is essential to create an authentic connection with your target audience.
Another significant trend is the willingness of consumers to increase their online shopping budgets compared to the previous year. More than 80% of respondents are looking to allocate more funds to their online shopping endeavors. This presents a substantial opportunity for brands to engage in targeted marketing campaigns and capture a larger share of the festive season spending.
Brand Preference:
Approximately 63% of consumers already have a clear idea of what they want and are actively exploring brand options. This highlights the importance of building a strong brand presence and effectively communicating your unique value propositions to attract and retain customers.
Phygital Shopping:
The concept of “phygital” shopping, a blend of both physical and digital experiences, is gaining popularity among Indian consumers. Over 50% of respondents prefer this mixed approach. Brands should consider implementing omnichannel strategies to cater to customers who prefer both online and offline shopping.
Optimizing the timing of your marketing efforts is crucial. Understanding when consumers are most active can significantly impact the effectiveness of your campaigns. Peak activity times, such as 10-2 pm and 6-10 pm, should be a focus for ad placements and promotions.
Incorporating these Insights:
For marketers gearing up for the festive season in India, these insights are invaluable. Incorporate these strategies into your marketing plans to make the most out of the upcoming festive season:
- Targeted Campaigns: Leverage the increased spending willingness to create highly targeted campaigns that resonate with your audience.
- Female-Focused Strategies: Recognize the influence of women as decision-makers and adapt your marketing to address their preferences.
- Timing Optimization: Make sure your ad placements align with peak activity times to maximize your campaign’s impact.
The festive season in India presents a significant opportunity for brands to engage with consumers and boost their sales. By understanding the evolving consumer behavior trends, such as mobile-first shopping, increased online budgets, and the preference for phygital experiences, marketers can tailor their strategies for success. Additionally, recognizing the influence of the retail industry in shaping marketing trends is essential for brands operating in the Indian market. With the right approach, you can make this festive season a prosperous one for your brand.
